building audiences

How do we do it?  Seriously thinking about this recently after going to see/and hearing about some really poorly attended shows that deserved bigger audiences.  Who goes to the theatre? who is not going to the theatre?  Whilst I love site specific and any opportunity to take dance/theatre to new venues, unusual places and public spaces etc the theatre is still a space in which a kind of magic can be created which is distinct from other experiences.  People are missing out!

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